Butter Rocked at BottleRock!

How epic was this year’s event? Check out our highlight reel...

JaM Cellars was the Presenting Sponsor of BottleRock again this year, and honestly, there was a ton of work involved in pulling that off. But we have to say… it was totally worth it! We had so much fun dancing in the sun, sipping Butter in the shade, and singing along with all you JaMFans at the JaMPad!

How awesome was the JaMPad this year? Butter yellow ceilings, disco balls, 9 JaMSessions, 3 levels, Alice 97.3, 700 people jumping with Michael Franti, Butterballs, huge video walls, and to top it off – a perfect view of the JaM Cellars stage! Adam Levine and Maroon 5 had everyone on their feet dancing their hearts out, Tom Petty made the crowd sing-along, and The Foo Fighters closed the weekend with full-on, take-no-prisoners set that put the ROCK back in rock-n-roll!  

The Butter was flowing, the JaM Cab was JaMmin’, and Toast was sparkling everywhere we looked. It was an amazing, unbelievable weekend, and we are tired… but we can’t wait to do it all again!

Thanks for BottleRocking with us! Check out #JaMCellars #JaMPad #BottleRock to spot JaMCam pics of you and your friends – and for inspiration to come to Napa next year!